I’ve been reading Getting Real, a book (organized collection of essays) by the team at 37Signals.
The company is a design firm that branched their design business to straight-forward productivity software.
It’s good reading because the writers offer sound advice for small companies, particularly those looking for success with web services.
This said, much of the books reads like an autobiography of 37signals due to an almost doctrinal, unabashed modeling of the company’s history and strategy. But this is often the case with business-oriented books by business people.
So perhaps 37signals should not be critiqued to much for their pride. Plus, the book is freely available on their website.