From a recent lecture, The Brief and Glorious Life of Web 2.0, and what comes next:
Okay, “webs” are not “platforms.” I know you’re used to that idea after five years, but consider taking the word “web” out, and using the newer sexy term, “cloud.” “The cloud as platform.” That is insanely great. Right? You can’t build a “platform” on a “cloud!” That is a wildly mixed metaphor! A cloud is insubstantial, while a platform is a solid foundation! The platform falls through the cloud and is smashed to earth like a plummeting stock price!